Higher Ed COVID Disruption and Opportunity: Leadership Survey
Marketing and Enrollment Management’s perspective on adapting to the long-term implications of COVID-19
What do Higher Ed leaders have to say about the impact of COVID, the disruption in their category, and their new strategic plans?
We interviewed marketing and enrollment leaders at colleges and universities with 1,800 to 90,000 students, as well as ed tech leaders and higher ed consultants.
- How have student/parent expectations changed?
- How are virtual recruiting and learningplans evolving?
- What are the new demands on digital analytics and marketing?
The survey and analysis are from Isurus Market Research and Consulting, WCM branding and advertising, and Decibel Media, three firms with decades of higher education experience.