DCU - Digital Federal Credit Union
Building an $8 Billion Credit Union 15 Seconds at a Time
Using data analysis, insight and creative impact, WCM communicated the value of DCU's innovative products and authentic passion for saving their members money. The campaign drove record growth year after year in a market dominated by large, established banks. Disruptive 15-second TV in focused sports and news programming led an integrated program of digital and radio, and also attracted an impressive share of the millennial segment.
It's been an amazing journey from 190,000 members and $1.8 billion in assets to 785,000 members and $8.5 billion.
Unaided awareness of DCU increased from
2% to 5%
Aided awareness increased from
5% to 19%