Suffolk University
Our Campus is Boston
The value of a college education is under fire. Suffolk's downtown Boston location and deep relationships with state government, non-profits, and the business community, offer rich internship and employment opportunities. Boston is also a major draw to both domestic and foreign students. The "Our Campus is Boston" campaign was one element in our overall program. Media took advantage of a high visibility, "takeover" approach in downtown locations to reinforce the message to prospective students, parents, businesspeople and tourists.
At Suffolk, while many competing institutions saw steep declines, Suffolk’s graduate enrollment increased. Undergraduate campus visits and applications also increased.
In the first year of the campaign
Graduate program inquiries increased by
100%
